Media and Public Relations

In this workshop, you will get the knowledge you need to effectively manage your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give you a skill set in dealing with the media and the public.

Media and Public Relations eBook by Kolena

Media And Public Relations Workshop Outline:

Module One: Getting Started

  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives

Module Two: Kolb’s Learning Styles

  • The Four-Stage Process
  • Accommodators
  • Divergers
  • Convergers
  • Assimilators

Module Three: Kirkpatrick’s Levels of Evaluation

  • Overview
  • Level One: Reactions
  • Level Two: Learning
  • Level Three: Behavior
  • Level Four: Results

Module Four: Types of Measurement Tools

  • Goal Setting
  • Self-Evaluations
  • Peer Evaluations
  • Supervisor Evaluations
  • High-Level Evaluations

Module Five: Focusing the Training

  • Performing a Needs Assessment
  • Creating Learning Objectives
  • Drilling Down into Content

Module Six: Creating an Evaluation Plan

  • What Will We Evaluate?
  • When Will the Evaluation be Completed?
  • How Will We Evaluate It?
  • Who Will Perform the Evaluation?

Module Seven: Assessing Learning before Training

  • Workplace Observation
  • Objectives Assessment
  • Pre-Assignments and Pre-Tests

Module Eight: Assessing Learning during Training

  • Reviewing Learning Objectives
  • Performing Hip-Pocket Assessments
  • Quizzes and Tests
  • Skill Assessments

Module Nine: Assessing Learning after Training

  • Evaluation Timelines
  • Learning Journal
  • Goal Setting
  • Additional Methods of Evaluation

Module Ten: The Long-Term View

  • Creating a Long-Term Evaluation Plan
  • Methods of Evaluation
  • Documenting Lessons Learned

Module Eleven: Calculating the Return on Investment (ROI)

  • A Basic ROI Formula
  • Identifying and Measuring Tangible Benefits
  • Identifying and Measuring Intangible Benefits
  • Calculating Total Costs
  • Making a Business Case

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

About Instructor

Jean-Pierre Fallou

Jean-Pierre (John) Fallou is a Business Executive with more than 30+ years of Business Development, HealthCare, IT Consulting, and Alliance Management experience with demonstrated success cultivating new business and markets, developing strategic relationships, and the delivery of high impact projects. A “Go-to” executive that formulates strategies that strengthen competitive position by conceptualizing and launching new services and solution offerings and by managing direct to enterprise, indirect global partner, and channel sales deals.

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Course Includes

  • 2 Lessons
  • Course Certificate

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