Personal Branding

Understanding Personal Branding will provide advantages in your personal and professional life.
Course
More Information

Module One: Getting Started

  • Housekeeping items
  • Pre-Assignment Review
  • Parking Lot
  • Workshop Objectives
  • Action Plans

Module Two: Defining Yourself (I)

  • If You Don’t, They Will
  • Brand Mantra
  • Be Real
  • SWOT Analysis
  • Case Study
  • Module Two: Review Questions

Module Three: Defining Yourself (II)

  • Pillars
  • Passions
  • Define Your Strengths
  • The Three C’s
  • Case Study
  • Module Three: Review Questions

Module Four: Controlling and Developing Your Image

  • Clear and Defined
  • Consistent Image
  • It Takes a Commitment
  • Live It Every Day
  • Case Study
  • Module Four: Review Questions

Module Five: Personal and Professional Influences

  • Corporate and Personal Integration
  • They Will Influence Each Other
  • Be a Professional
  • Build Rapport
  • Module Five: Review Questions

Module Six: Sharpening Your Brand

  • Blogging
  • Authenticity is Key (always be authentic)
  • Transparency
  • Networking
  • Case Study
  • Module Six: Review Questions

Module Seven: Appearance Matters

  • First Impressions
  • Rise Out of The Crowd
  • True Reflection
  • Dress For Success
  • Case Study
  • Module Seven: Review Questions

Module Eight: Social Media (I)

  • Needs Constant Monitoring
  • Security
  • Have an Objective
  • Promote
  • Case Study
  • Module Eight: Review Questions

Module Nine: Social Media (II)

  • It’s a Tool
  • Content is King
  • Have a Gimmick
  • Don’t Ignore Any Mentions
  • Case Study
  • Module Nine: Review Questions

Module Ten: Brand Management During a Crisis

  • Caught In a Bad Spot?
  • Never Burn a Bridge
  • Information
  • Monitor and Respond
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Branding Personality Traits

  • Identify Your Unique Values
  • Be Bold
  • Think Outside the Box
  • Learn. Repeat
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

About Instructor

Jean-Pierre Fallou

Jean-Pierre (John) Fallou is a Business Executive with more than 30+ years of Business Development, HealthCare, IT Consulting, and Alliance Management experience with demonstrated success cultivating new business and markets, developing strategic relationships, and the delivery of high impact projects. A “Go-to” executive that formulates strategies that strengthen competitive position by conceptualizing and launching new services and solution offerings and by managing direct to enterprise, indirect global partner, and channel sales deals.

130 Courses

Not Enrolled

Course Includes

  • 2 Lessons
  • Course Certificate