Social_Media_Marketing eBook by Kolena
Module One: Getting Started
- Icebreaker
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
Module Two: Facebook
- Pros / Cons
- Likes / Comments
- Posts / Links
- Tracking and Measurement
- Case Study
- Module Two: Review Questions
Module Three: YouTube
- Pros / Cons
- Channel
- Content and Voice
- Tags and Measurement
- Case Study
- Module Three: Review Questions
Module Four: Twitter
- Pros/ Cons
- Voice
- Tags and Links
- Tracking and Measurement
- Case Study
- Module Four: Review Questions
Module Five: LinkedIn
- Pros / Cons
- Optimize Search in Profile
- Groups and Links
- Tracking and Measurement
- Case Study
- Module Five: Review Questions
Module Six: TikTok
- Pros / Cons
- Advertisement Types
- Tracking and Measurement
- Content
- Case Study
- Module Six: Review Questions
Module Seven: Pinterest
- Pros/ Cons
- Posting and Conversation
- Pins and Boards
- Tracking and Measurement
- Case Study
- Module Seven: Review Questions
Module Eight: Tumblr
- Pros / Cons
- Posting and Conversation
- Links
- Tracking and Measurement
- Case Study
- Module Eight: Review Questions
Module Nine: WhatsApp
- Pros / Cons
- Account Set-Up
- Major App Features
- Advertising
- Case Study
- Module Nine: Review Questions
Module Ten: Snapchat
- Pros / Cons
- Audience
- Ads
- Tracking and Measurement
- Case Study
- Module Ten: Review Questions
Module Eleven: Instagram
- Pros / Cons
- Niche and Quality
- Hashtags
- Tracking and Measurement
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
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