Sales and Marketing ,

Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

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Jean-Pierre Fallou

Social_Media_Marketing eBook by Kolena

Module One: Getting Started

Icebreaker
Housekeeping Items
The Parking Lot
Workshop Objectives

Module Two: Facebook

Pros / Cons
Likes / Comments
Posts / Links
Tracking and Measurement
Case Study
Module Two: Review Questions

Module Three: YouTube

Pros / Cons
Channel
Content and Voice
Tags and Measurement
Case Study
Module Three: Review Questions

Module Four: Twitter

Pros/ Cons
Voice
Tags and Links
Tracking and Measurement
Case Study
Module Four: Review Questions

Module Five: LinkedIn

Pros / Cons
Optimize Search in Profile
Groups and Links
Tracking and Measurement
Case Study
Module Five: Review Questions

Module Six: TikTok

Pros / Cons
Advertisement Types
Tracking and Measurement
Content
Case Study
Module Six: Review Questions

Module Seven: Pinterest

Pros/ Cons
Posting and Conversation
Pins and Boards
Tracking and Measurement
Case Study
Module Seven: Review Questions

Module Eight: Tumblr

Pros / Cons
Posting and Conversation
Links
Tracking and Measurement
Case Study
Module Eight: Review Questions

Module Nine: WhatsApp

Pros / Cons
Account Set-Up
Major App Features
Advertising
Case Study
Module Nine: Review Questions

Module Ten: Snapchat

Pros / Cons
Audience
Ads
Tracking and Measurement
Case Study
Module Ten: Review Questions

Module Eleven: Instagram

Pros / Cons
Niche and Quality
Hashtags
Tracking and Measurement
Case Study
Module Eleven: Review Questions

Module Twelve: Wrapping Up

Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations

Course Content

Hello Social Media Marketing Student

Social Media Marketing Lesson

About Instructor

Jean-Pierre Fallou

Jean-Pierre (John) Fallou is a Business Executive with more than 30+ years of Business Development, HealthCare, IT Consulting, and Alliance Management experience with demonstrated success cultivating new business and markets, developing strategic relationships, and the delivery of high impact projects. A “Go-to” executive that formulates strategies that strengthen competitive position by conceptualizing and launching new services and solution offerings and by managing direct to enterprise, indirect global partner, and channel sales deals.

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Social Media Marketing

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About Instructor

Jean-Pierre Fallou

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